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Corporate Sponsorships

Partner with the American Saddlebred Horse & Breeders Association

Connect Your Brand with One of the Nation's Most Engaged and Loyal Equestrian Communities

The American Saddlebred Horse & Breeders Association (ASHBA) offers more than sponsorship opportunities—we create meaningful partnerships that connect your brand with one of the equestrian industry's most dedicated and influential communities.

ASHBA members are deeply invested in the American Saddlebred lifestyle. They are horse owners, exhibitors, breeders, trainers, professionals, and enthusiasts who actively support the companies that support their sport. Through year-round events, publications, digital communications, educational programs, and multimedia platforms, sponsors have unique opportunities to build authentic relationships with this passionate audience.

Whether your goal is increasing brand awareness, generating qualified leads, launching a new product, or strengthening customer loyalty, ASHBA can develop a customized sponsorship package designed to help you achieve your marketing objectives.

Why Become an ASHBA Corporate Sponsor?

Reach an audience that is passionate, loyal, and highly engaged.

  • 70% have maintained their ASHBA membership for more than 10 years, demonstrating exceptional loyalty and long-term engagement.
  • 68% hold a bachelor's degree or advanced graduate degree.
  • 30% own or are principal partners in their own business, making them influential decision-makers.
  • Members travel extensively for horse shows and leisure, creating year-round opportunities for brand exposure.
  • Nearly 50% attend 1–5 horse shows annually, while nearly 33% attend 6–10 events, providing multiple touchpoints throughout the year.
  • Members actively invest in their horses, travel, vehicles, dining, and premium products and services.

This is a community that values quality, tradition, and trusted partnerships. By aligning your brand with ASHBA, you'll gain visibility among dedicated equestrians while demonstrating your commitment to the continued success of the American Saddlebred industry.

View our member demographics

 

Sponsorship Opportunities

Customized sponsorship opportunities include:

  • Event sponsorships and on-site brand activations
  • ASHBA Program Sponsorship opportunities
  • Print and digital advertising
  • Website and email marketing
  • Exclusive naming opportunities
  • Social media campaigns
  • Community engagement initiatives
  • Tailored promotional partnerships

 

Let's Build a Partnership

Every business has unique marketing goals, and every sponsorship should reflect them. We'll work with you to create a partnership that delivers meaningful exposure, strengthens customer relationships, and positions your brand alongside one of the most respected organizations in the equestrian industry.

Partner with ASHBA—and connect your brand with a community that values excellence, tradition, and the companies that help shape the future of the American Saddlebred.

Thank you for your support of the American Saddlebred Horse & Breeders Association, Inc.

ASHBA is a 501 (c)(3) nonprofit organization, and all donations are tax deductible to the extent allowed by law. Tax ID # 61-1182397