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 ASHBA Launches New Fan Zone Experience & Connects Members with the new myASHBA portal

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July 21, 2026: Lexington, KY — ASHBA was proud to be on-site at the Lexington Junior League Horse Show from July 6–11, connecting with members, promoting organization resources, and creating engaging experiences for families and youth throughout the week.

The ASHBA booth served as a hub for attendees to browse merchandise, learn more about member benefits, and receive assistance accessing the myASHBA portal. Team members helped members log in to their accounts, answer questions, and explore the platform's available resources and features. 

One of the highlights of the week was ASHBA's Fan Zone event held on Saturday morning. The Fan Zone featured Horse Show Bingo, a prize wheel, and opportunities for young fans to engage with the excitement of horse show competition in a fun and educational way.

The event also provided an excellent opportunity to capture youth-focused content and showcase the next generation of American Saddlebred enthusiasts. Photos and videos collected throughout the week highlighted the enthusiasm, sportsmanship, and family atmosphere that make the Lexington Junior League Horse Show a special tradition within the industry.

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The Fan Zone's strong participation demonstrated the value of youth engagement activities at horse shows, while also providing valuable insights for enhancing future events. ASHBA looks forward to building on this success and continuing to create memorable experiences that introduce young people and families to the American Saddlebred community.

Thank you to everyone who stopped by the ASHBA booth, participated in the Fan Zone, and helped make the week a success. We look forward to seeing you at future events!