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Fill the Stands Playbook Now Available

The American Saddlebred Horse Association (ASHA) is proud to share a reference guide to the issue plaguing many horse shows and equine events across the country, how to “Fill the Stands.” Through the generosity of R.H. Bennett and Cece Hagan, we have been able to produce this concise and informative guide to how to drive attendance and interest in your event. Bennett gave us a wealth of expertise from his creation and management of the Shelbyville Horse Show and the new Shenandoah Classic Horse Show. We are highlighting how he makes each show successful and what he has learned along the way with Shelbyville that allows him to systematically approach making the young show in a distant community a success. Hagan has been able to bring together a plethora of action items to market and increase entertainment value at the horse show. Our wish is that this guide will help shows build their attendance one session at a time. We extend our deepest gratitude to these individuals for all they do for the American Saddlebred and their contributions to this project.

Fill the Stands Playbook