The American Saddlebred Horse and Breeders Association Logo
Shop ASHBA
Login

You are now entering the old ASHBA website which will allow you to access your data using your original username and password.

We are transitioning to the new website, so be aware that some functions may not work on the old site and will redirect you to the new site. It is important you setup your new username and password on our new site HERE.

Otherwise click here to continue to the old ASHBA website

UPHA National Conference ASHA Sessions Guide

The National Conference is almost here and it there is four days full of great activities. To help ASHA members and attendees know what ASHA has planned for you we’ve prepared this Sessions Guide! Below you will find descriptions of sessions that are open for attendees to attend. We look forward to seeing everyone and the progress that can be accomplished in 2020! To register visit UPHAOnline Today!

Tuesday

8:00 AM- 5:00 PM ASHA Judges Clinic Day 1*Must Register with ASHA Prior*

The ASHA Judges Clinic is for anyone needing to get educational hours, start the licensing process or interested in learning more about judging standards for Saddlebred, Hackney, Roadster and Equitation classes. The clinic is facilitated by Fran Crumpler and Melissa Moore.  

Wednesday

9:00 AM- 1:00 PM ASHA Judges Clinic Day 2 *Must Register with ASHA Prior*

Judges card applicant session only. The ASHA Judges Clinic is for anyone needing to get educational hours, start the licensing process or interested in learning more about judging standards for Saddlebred, Hackney, Roadster and Equitation classes. The clinic is facilitated by Fran Crumpler and Melissa Moore.  

10:00-11:00 AM ASHA Equine Welfare Advocacy Committee Meeting

Session open to all conference attendees. Join the EWAC leadership as they present their 2019 activities and discuss their 2020 objectives to continue to help the American Saddlebred and our community.

10:00-11:00 AM ASHA Riding Program Council Marketing Workshop

Digital Marketing in Minutes with Jessica Cushing and “Thinking Outside the Box” with Betsy Boone.

This year the ASHA Riding Program Council session will put an hour towards helping attendees in areas of marketing and creating valuable opportunities for your business and clients. This session is open to ALL conference attendees.

Hands on instruction for Digital Marketing in Minutes from Jessica Cushing will focus on simple and basic digital marketing tools that can help you promote your barn, horse show or community events. The areas of focus will be getting you familiar and teaching you how to use basic digital resource to edit graphics and videos, create a Google Ad, create a free website, the power of a blog and social media ad and post tips.

Betsy Boone and Jessica will also host a discussion on “Thinking Outside the Box” when it comes to your riding program and client opportunities. The areas of focus will be how to create the most value for different levels in your market and diversifying your barn brand to get and keep people in the barn.

We request all who are attending for the Digital Marketing in Minutes please bring a laptop, tablet or smart phone with you. This part of the session will be a workshop setting of an interactive learning opportunity not a lecture. If you are attending for the “Digital Marketing in Minutes” with a device to participate in the workshop portion, please RSVP to Jessica at [email protected] so she can provide you with a short list of items to do before hand to help get a head start.

Thursday

2:00-3:30 PM ASHA General Membership Meeting

Join the ASHA leadership as they make their 2019 Annual Report to membership and preview the areas of focus for 2020. ASHA Interim President Marty Schaffel, Interim Executive Director David Mount, Committee Chairs and guests, will do presentations. With so many initiatives accomplished in 2019 this will be a great opportunity to see how the ASHA worked for you in the past year and the better future for the breed we are working for in 2020.

3:30-5:30 PM ASHA Continuing Education presented by Independent Equine Agents:  Harnessing Digital Marketing to Grow Your Business Guest Speaker: Chad Mendell

Chad Mendell is the founder of Equiseen, a digital marketing agency that focuses on the equine niche. He is the past executive editor of The Horse and TheHorse.com where he authored more than 300 articles and developed an array of online educational products including videos, newsletters, and live webinars. Over the years, he has worked with companies such as Campbell’s Soup, Pfizer Animal Health, Intervet, Merial and Bayer Animal Health to launch new products and educational initiatives. Chad writes and speaks on marketing and business topics for the top horse professional associations such as the American Equine Trade Association, United Professional Horseman's Association, the Indiana Horse Racing Commission, and the American Horse Publications. Additionally, he and his wife own and operate a working horse farm Georgetown, KY, where they board horses as well as train, sell and show their own reining horses.

 All attendees with horse businesses mark your agendas to attend. The focus of this sessions will be to give attendees tools to build better business through digital marketing.  This speaker is made possible by this sponsorship from Independent Equine Agents. ASHA Continuing Education is not just an opportunity to listen to subject experts but engage and actively learn in a workshop environment. We encourage all attendees that are looking to grow their knowledge and practice these vital business skills to attend.

Friday

7:30-9:00 AM Charter Club Council Meeting

All are welcome to join the Charter Club Council for informative sessions on how to set up a 501c3 for you Charter Club and horse shows and a Q & A panel on marketing, promotion and membership tips. The council wants to help increase the value of the regional experience and exposure of the American Saddlebred and this session will be full of helpful discussion and tips.

9:00 AM 11:00 AM ASHA Continuing Education presented by Independent Equine Agents: 4 Critical Steps for Horse Business Success Guest Speaker: Elisabeth McMillan

Elisabeth McMillan is an equine business consultant and the founder and editor of the horse business site EquestrianProfessional.com.  Currently, Elisabeth is working with ASHA to provide a six-month business development and support program for Saddlebred businesses. This is an exciting business building and education opportunity to these Saddlebred barn business owners across the United States. ASHA is investing in its memberships to help strengthen the promotion and representation of the American Saddlebred breed in more regions and markets.

For this program, she is working closely with the chosen Saddlebred business owners on topics such as business model innovation, construction of profit and loss statements, online marketing channels i.e. social media and website, client recruitment, client retention, public relations and much, much more! 

All attendees with horse businesses mark your agendas to attend. The focus of this session will be to give attendees tools to build better business through business planning.  This speaker is made possible by this sponsorship from Independent Equine Agents. ASHA Continuing Education is not just an opportunity to listen to subject experts but engage and actively learn in a workshop environment. We encourage all attendees that are looking to grow their knowledge and practice these vital business skills to attend.

11:00 AM 12:00 PM ASHA Continuing Education: 4 Critical Steps for Horse Business Success Hands-on Workshop

Get hands-on and have the help of an industry expert there to guide you through topics such as business model innovation, construction of profit and loss statements, online marketing channels i.e. social media and website, client recruitment, client retention, public relations and much, much more! Elisabeth McMillan, ASHA Staff and Leadership will be there on had to help guide attendees through drafting their own plans and help them in setting themselves up for success. We encourage all too please bring writing utensils, notepaper, laptops or tablets.

Saturday

12:30-2:15 PM ASHA Luncheon & Awards Presentation

Join us as we celebrate the members and horses who did the most in 2019! From ASHA Major Awards presentations to our Regional High-Point winners the ASHA Luncheon is here to highlight our members success. If you are the recipient of an ASHA Major Award, National Pleasure Award, National High-Point Award, Regional High-Point Award and/or a Sport Horse Award please attend the luncheon to be recognized and collect your awards.