Please note, you will need to reset your password to access your account through our new website at this link: https://saddlebred.com/forgot-password. You will be able to reuse your existing password, but it must be reset.

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You are now entering the old ASHBA website which will allow you to access your data using your original username and password.

We are transitioning to the new website, so be aware that some functions may not work on the old site and will redirect you to the new site. It is important you setup your new username and password on our new site HERE.

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Independent Equine Agents Partners to Present the ASHA Continuing Education Sessions at 2020 UPHA Conference

The American Saddlebred Horse Association (ASHA) is proud to announce our partnership with Independent Equine Agents to bring leading equine business consultants for the ASHA Continuing Education Sessions at the upcoming 2020 UPHA National Conference. The support of Independent Equine Agents is making over six hours of educational, interactive, and enrichment programming possible for conference attendees and ASHA members.

All attendees with horse businesses mark your agendas to attend Thursday afternoon and Friday morning. The focus of these sessions will be to give attendees tools to build a better business through digital marketing and business planning. Guest speakers Chad Mendell and Elisabeth McMillan are industry leaders with decades of experience helping horsemen succeed. These speakers are made possible by this sponsorship from Independent Equine Agents. ASHA Continuing Education is not just an opportunity to listen to subject experts but engage and actively learn in a workshop environment. We encourage all attendees that are looking to grow their knowledge and practice these vital business skills to attend.

The ASHA thanks Independent Equine Agents for their continued support of our mission and the community of the American Saddlebreds.

To find out more about Independent Equine Agents the team that does “Insurance for horse people by horse people” visit their website today!

Still need to register for the 2020 UPHA/ASHA National Conference? Go to UPHAOnline and register today!

Are you interested in supporting an ASHA program? Contact David Mount, d.mount@asha.net, today to learn more about sponsorship opportunities. 

Chad Mendell

Harnessing Digital Marketing to Grow Your Business

Chad Mendell is the founder of Equiseen, a digital marketing agency that focuses on the equine niche. He is the past executive editor of The Horse and TheHorse.com where he authored more than 300 articles and developed an array of online educational products including videos, newsletters, and live webinars. Over the years, he has worked with companies such as Campbell’s Soup, Pfizer Animal Health, Intervet, Merial and Bayer Animal Health to launch new products and educational initiatives. Chad writes and speaks on marketing and business topics for the top horse professional associations such as the American Equine Trade Association, United Professional Horseman's Association, the Indiana Horse Racing Commission, and the American Horse Publications. Additionally, he and his wife own and operate a working horse farm Georgetown, KY, where they board horses as well as train, sell and show their own reining horses.  

Elisabeth McMillan

ASHA Continuing Education Program-4 Critical Steps for Horse Business Success

Elisabeth McMillan is an equine business consultant and the founder and editor of the horse business site EquestrianProfessional.com.  Currently, Elisabeth is working with ASHA to provide a six-month business development and support program for Saddlebred businesses. This is an exciting business building and education opportunity to these Saddlebred barn business owners across the United States. ASHA is investing in its memberships to help strengthen the promotion and representation of the American Saddlebred breed in more regions and markets.

For this program, she is working closely with the chosen Saddlebred business owners on topics such as business model innovation, construction of profit and loss statements, online marketing channels i.e. social media and website, client recruitment, client retention, public relations and much, much more!