Welcome to the ASHBA Brand Download Hub!
The American Saddlebred Horse & Breeders Association (ASHBA) has developed this guide to serve as a foundational resource for consistent and respectful use of its brand identity. The guide is intended to support the creation of communications that accurately and effectively represent ASHBA across all platforms. Whether used for promotional materials, digital outreach, or event signage, the visual identity of ASHBA must remain cohesive and aligned with the standards outlined herein.
For access to official logo files, graphic assets, or further guidance regarding ASHBA brand usage, please contact the ASHBA office at [email protected].
- ASHBA Logos
- Youth Logos
- Legends Logos
- Learn to Ride for Free logos
- High Point Awards logos
- Zoom Backgrounds
TRADEMARK LICENSING
The American Saddlebred Horse & Breeders Association (ASHBA) is the exclusive owner of its trademarks. To ensure proper use and uphold the quality and integrity of ASHBA-branded materials, all commercial use of ASHBA’s federally registered trademarks must be managed through a formal licensing agreement.
LOGO
The ASHBA logo is a bold, patriotic emblem that beautifully reflects the spirit of the American Saddlebred community. The centerpiece features two stylized horse silhouettes - one larger, one smaller - symbolizing both heritage and future generations. Their elegant posture conveys motion, grace, and strength, hallmarks of the Saddlebred breed. Behind the horses are five horizontal red stripes, evoking the American flag and reinforcing ASHBA’s national identity. The use of red, white, and blue ties the organization to its deep American roots.
COLORS
Primary: Secondary:
Accent:
FONTS
